Guides → Playground & Guide → Video Generation Cost - What You Actually Pay Per Second

Video Generation Cost - What You Actually Pay Per Second

Meet Priya Nair. Growth marketer producing short-form social video at scale. "Every model quotes a different per-second rate and some include audio, some don't. What's my real monthly bill for 1,000 clips?"

🔥 Need 1,000 eight-second clips a month for paid social. Finance wants the number before we commit to a model.

The story

Video bills by the second, and the rate spread is about 15x. The same 8-second 1080p clip is roughly $0.40 on Veo Lite-class models and $3.20 on Veo 3.1 standard. Two structural factors move the rate: resolution (4K runs 2-3x the 1080p price where offered) and audio - Veo and Sora bundle synchronized sound, while Runway, Kling base, Seedance, Wan, Luma and Pika do not, so adding audio costs roughly $0.03/sec on top.

Priya's 1,000 eight-second clips/month = 8,000 seconds. On Veo 3.1 (1080p, audio): ~$3,200/mo. On Sora 2 (720p): ~$800/mo. On Runway Gen-4 Turbo + audio add-on: ~$640/mo. On Veo 3.1 Lite: ~$400/mo. For paid-social hooks the quality gap is far smaller than the 8x price gap, so the model choice dominates the budget.

One availability caveat. OpenAI has announced the Sora API will be discontinued (around late 2026). Sora is priced attractively, but for a long-running pipeline plan a migration path to Veo, Kling, or Runway. The calculator flags Sora with a sunset badge so the risk is visible while you compare.

🎮 Playground

Video Generation Cost Playground

Here are the inputs that move the result the most. Play with the sliders and check it out. The number updates live.

What does AI video generation actually cost?

Estimate the monthly cost of generating video — by the second, across Veo, Sora, Runway, Kling and more. Prices live from the LiteLLM catalog.

Effective monthly video-gen cost

💡Video bills per second, so two levers dominate: clip length × volume (total seconds) and the model/resolution rate (a ≈15× spread). Audio adds ~$0.03/sec on models that don’t bundle it.

Three real scenarios

Same calculator, three team sizes. Click a tab to see how the numbers shift.

$400.00 / month ≈ $4,800 / year

Short hooks for paid social. Quality gap vs premium is small at this length, so a budget model wins. 1,000 x 8s = 8,000s, ~$400/mo on Veo Lite.

Healthy range: <$600/mo for 1,000 clips

See inputs used
modelKey
gemini/veo-3.1-lite-generate-preview
resolution
720p
secondsPerClip
8
clipsPerMonth
1,000
audioAddOn
false

Use cases

Same calculator, different applications. Sizes above, workloads here. Pick the one that looks like yours.

Pre-loaded scenarios for the most common applications. Click a tab to see realistic numbers, then hit "Try this scenario" to load it into the calculator above.

$2,000 / month ≈ $24,000 / year

Per-SKU demo clips with character/subject consistency. Kling 3.0 (bundled audio). 2,000 x 10s = 20,000s, ~$2K/mo.

Healthy range: $1.5K-2.5K/mo

See inputs used
modelKey
kling:3.0
resolution
1080p
secondsPerClip
10
clipsPerMonth
2,000
audioAddOn
false

Ready to run the numbers?

Open the full calculator. Pick a model, enter your tokens, see per-call, daily, monthly, and annual cost.

🚀 Open the full calculator →

Top 3 right now

Verified 13 hours ago

About this calculator: Video Generation Cost - What You Actually Pay Per Second

Video-gen bills per second with a ~15x spread. Real monthly math across Veo 3.1, Sora 2, Runway, Kling, Seedance - resolution, clip length, and audio add-ons included.

🎛 Inputs you control

Each input shapes the cost. Click an input on the calculator to set it. The explanations below match the live calculator field by field.

Model: The video model that sets the per-second rate (Veo/Sora/Runway live from LiteLLM; Kling/Seedance/Hailuo/Wan/Luma/Pika from seed).
How to choose: Match quality need to budget — premium (Veo 3.1, Sora 2 Pro) for hero/narrative, budget (Veo Lite, Runway Turbo, Hailuo) for high-volume social. Avoid building long-term on Sora given its sunset.
Resolution: Output resolution (720p / 1080p / 4K). Higher resolution raises the per-second rate where the model offers it.
How to choose: Use 720p/1080p for social and web; reserve 4K for delivery that truly needs it — it can cost 2-3x.
Seconds per clip: Length of each generated clip in seconds.
How to choose: Social hooks are 4-6s, standard clips 8-15s. Note some models cap clip length (e.g., Wan ~5s, Hailuo ~6s).
Clips / month: How many clips you generate per month.
How to choose: Count final clips; if you regenerate to get keepers, inflate this to reflect total generations.
Audio: Whether to add synchronized audio for models that do not bundle it (~$0.03/sec).
How to choose: Turn on only for non-audio models when you need sound; Veo and Sora already include it, so the add-on is ignored there.
📋 Typical values & starting points Don’t know a value yet? Start with these broad, sourced ballparks — the calculator’s ▾ Typical menus pre-load the same options.
Input Default Typical ballparks
modelKey gemini/veo-3.1-generate-001
resolution 1080p
secondsPerClip moves the needle 8
clipsPerMonth moves the needle 1,000
audioAddOn false

Ballparks are broad industry starting points (sourced ranges; * = rough estimate) — your result gets more accurate as you replace them with measured numbers. Try them live in the calculator; API & agent users get the same data from the MCP resource aicost://input-reference/video-generation-cost.

Reading your result

Cost per clip is the number to feel. Per-second rates are abstract; $3.20 vs $0.40 per finished clip is the decision. Multiply by your monthly volume to see the bill.

Audio is a real line item. On non-bundled models, adding sound is ~$0.03/sec - for an 8s clip that's $0.24, which can rival the video cost itself on the cheapest models. If you need audio, a bundled-audio model (Veo) may be cheaper all-in.

Resolution multiplies fast. 4K at 2-3x the 1080p rate compounds across thousands of clips. Only render 4K where the delivery surface needs it.

What "good" looks like:
  • Budget (Veo Lite, Runway Turbo, Hailuo): $0.05-0.10 / sec
  • Mid (Sora 2, Kling, Seedance, Wan): $0.09-0.15 / sec
  • Premium (Veo 3.1, Sora 2 Pro): $0.30-0.75 / sec
  • Audio add-on (non-bundled models): ~$0.03 / sec on top

What this calculator can't tell you

Honest limitations. Every model is wrong; some are useful. Where this one falls short:

For these, use: Image Generation Cost for stills. Multimodal RAG Stack for full pipelines.

Trade-offs

Cost isn't the only dimension. Click any constraint to see how recommendations change.

What matters most to you? Click any dimension — recommendations update.

Best fit for "cost":

  1. Veo 3.1 Lite / Runway Turbo Cheapest per second
  2. Seedance 2.0 Fast Cheapest production 1080p
  3. Hailuo / Wan Budget with short-clip caps

Per-second rate is the dominant lever - up to 15x. Pick the cheapest model that clears your quality bar, and remember bundled-audio models can be cheaper all-in than a cheap model plus an audio add-on.

Most popular

Everything above is the 80% case. The last 20% is where the money is.

The gaps we just listed are real, and they are the expensive ones: your actual prompts, your switching cost, your MLOps overhead. An AICost expert spends the hour on your AI and cloud costs, not a generic playbook. You leave with a written report: the way forward, in 30 days of concrete steps.

  • An hour with the people who built the engines
  • Report the same day
  • The fee credits toward any AICost plan
  • Two slots a week
Book a Solution Session: $299 → or $99 for small business →

Not sure yet? The $39 AICost Blueprint credits toward a Session, and the Session fee credits toward any plan. You never pay twice for the same ground. See all pricing →

Ready to run your own numbers?

You have seen the shape of it. Open the calculator with your model, your tokens, your volume.

🚀 Open the full calculator →

Where to go next

Image generation cost →

Per-image math for GPT Image, Imagen, Flux and more.

Video/image analysis (images IN) →

Cost of understanding media, not generating it.

Voice + audio cost →

If your clips need separate voice/audio generation.

Methodology

Source
https://raw.githubusercontent.com/BerriAI/litellm/main/model_prices_and_context_window.json
Extraction
Per-second rates for Veo, Sora and Runway pulled from the LiteLLM catalog; Kling, Seedance, Hailuo, Wan, Luma and Pika from a maintained seed.
Editorial gate
8-layer defense, see aicost.ai/ai-cost-economics
Last verified
7/20/2026, 8:00:00 PM

Author: Subu Vdaygiri, Founder & CEO of CloudIntelligence.ai. 17 years Fortune 100 (Ingram Micro, Siemens). Wharton CTO program · Kellogg CPO program · 10× AWS+Azure certified.

📖 Data sources & methodology 158 text models · 9 embeddings · 37 vision · 55 audio · 8 vector DBs across 10 vendor pages · last verified 2026-07-21

Methodology

  • All prices are USD per 1 million tokens, current as of 2026-07-21.
  • Vendor-published values have no mark. Inferred/extrapolated values are marked with * and listed below.
  • Batch API discounts are 50% off standard rates across providers that offer Batch mode.
  • Prompt caching discounts vary by provider (typically 80-90% off cached input tokens).
  • Regional data-residency surcharges (Anthropic 1.1x, OpenAI 1.1x, Google regional tiers) are NOT included in base rates.
  • Long-context pricing tiers apply when input exceeds model threshold.
  • Embedding prices are input-only (no output tokens generated).

Primary sources

Last-verified date is the most recent successful daily snapshot (aicost_pricing_snapshots) or, when no snapshot exists yet, the latest successful crawler run (aicost_crawler_runs). 10 of 10 vendors are currently verified. Aggregator services (TokenCost, AI Pricing Guru, etc.) are not listed.

Anthropic
2026-07-21
https://www.anthropic.com/pricing
Daily snapshot since Sep 2023 · 624 days captured
Anthropic Docs
2026-07-21
https://platform.claude.com/docs/en/about-claude/pricing
Daily snapshot since Sep 2023 · 624 days captured
OpenAI
2026-07-21
https://openai.com/api/pricing/
Daily snapshot since Sep 2023 · 625 days captured
Google AI
2026-07-21
https://ai.google.dev/gemini-api/docs/pricing
Daily snapshot since Dec 2023 · 600 days captured
Google Vertex
2026-07-21
https://cloud.google.com/vertex-ai/generative-ai/pricing
Daily snapshot since Dec 2023 · 600 days captured
DeepSeek
2026-07-21
https://api-docs.deepseek.com/quick_start/pricing
Daily snapshot since May 2024 · 539 days captured
xAI
2026-07-21
https://x.ai/api
Daily snapshot since Nov 2024 · 457 days captured
Mistral
2026-07-21
https://mistral.ai/pricing
Daily snapshot since Dec 2023 · 598 days captured
Cohere
2026-07-21
https://cohere.com/pricing
Daily snapshot since Sep 2023 · 624 days captured

Inferred values (marked with * in calculator tables)

Derived from industry conventions, not directly published by the vendor. Typical conventions: cached input = 10% of base (90% off), Batch API = 50% of base (50% off).

Vendor / Model Field Why it’s inferred
Anthropic — Claude Sonnet 4.6 cachedInput Derived at 10% of input rate — Anthropic publishes 90% cache-hit discount on this tier.
Anthropic — Claude Sonnet 4.5 cachedInput Derived at 10% of input rate; same 90% cache-hit convention as Sonnet 4.6.
Anthropic — Claude Sonnet 4.5 batchInput Derived at 50% of standard input — Anthropic documents uniform 50% Batch discount.
Anthropic — Claude Sonnet 4.5 batchOutput Derived at 50% of standard output — Anthropic documents uniform 50% Batch discount.
Anthropic — Claude Haiku 4.5 cachedInput Derived at 10% of input rate — Anthropic 90% cache-hit discount convention.
OpenAI — GPT-5.4 Mini cachedInput Derived at 10% of input — OpenAI documents automatic 90% discount on cache hits across GPT-5.x tier.
OpenAI — GPT-5.4 Nano cachedInput Derived at 10% of input — OpenAI 90% cache-hit convention.
OpenAI — GPT-5.4 Nano batchInput Derived at 50% of input — OpenAI Batch API uniform 50% discount.
OpenAI — GPT-5.4 Nano batchOutput Derived at 50% of output — OpenAI Batch API uniform 50% discount.
OpenAI — GPT-5.4 Pro cachedInput Derived at 10% of input — OpenAI 90% cache-hit convention.
OpenAI — GPT-5.4 Pro batchInput Derived at 50% of input — OpenAI Batch API uniform 50% discount.
OpenAI — GPT-5.4 Pro batchOutput Derived at 50% of output — OpenAI Batch API uniform 50% discount.
OpenAI — GPT-5.2 cachedInput Derived at 10% of input; no residency uplift.
OpenAI — GPT-5.2 batchInput Derived at 50% of input.
OpenAI — GPT-5.2 batchOutput Derived at 50% of output.
OpenAI — GPT-5 cachedInput Derived at 10% of input.
OpenAI — GPT-5 batchInput Derived at 50% of input.
OpenAI — GPT-5 batchOutput Derived at 50% of output.
OpenAI — GPT-5.5 Pro cachedInput Derived at 10% of input — OpenAI does not publish a cached rate for *-pro models; using the family convention.
OpenAI — GPT-5.5 Pro batchInput Derived at 50% of input.
OpenAI — GPT-5.5 Pro batchOutput Derived at 50% of output.
OpenAI — GPT-5.2 Pro cachedInput Derived at 10% of input — pro-tier convention.
OpenAI — GPT-5.2 Pro batchInput Derived at 50% of input.
OpenAI — GPT-5.2 Pro batchOutput Derived at 50% of output.
OpenAI — GPT-5.1 batchInput Derived at 50% of input.
OpenAI — GPT-5.1 batchOutput Derived at 50% of output.
OpenAI — GPT-5 Pro batchInput Derived at 50% of input.
OpenAI — GPT-5 Pro batchOutput Derived at 50% of output.
OpenAI — GPT-5 Nano cachedInput Derived at 10% of input.
OpenAI — GPT-5 Nano batchInput Derived at 50% of input.
OpenAI — GPT-5 Nano batchOutput Derived at 50% of output.
Google — Gemini 3 Flash cachedInput Derived at 10% of input — Google caching discount convention ~90%.
Google — Gemini 3.1 Flash-Lite cachedInput Derived at 10% of input — Google caching convention.
Google — Gemini 3.1 Flash-Lite batchInput Derived at 50% of input — Google Batch API uniform 50% discount.
Google — Gemini 3.1 Flash-Lite batchOutput Derived at 50% of output — Google Batch API uniform 50% discount.
Google — Gemini 2.5 Pro cachedInput Derived at 10% of input.
Google — Gemini 2.5 Flash cachedInput Derived at 10% of input.
Google — Gemini 2.5 Flash-Lite cachedInput Derived at 10% of input — Google caching convention.
Google — Gemini 2.5 Flash-Lite batchInput Derived at 50% of input — Google Batch API uniform 50% discount.
Google — Gemini 2.5 Flash-Lite batchOutput Derived at 50% of output — Google Batch API uniform 50% discount.
Google — Gemini 2.0 Flash cachedInput Derived at 25% of input per Google 2.0 family caching rates.
Google — Gemini 2.0 Flash batchInput Derived at 50% of input — Google Batch API uniform 50% discount.
Google — Gemini 2.0 Flash batchOutput Derived at 50% of output — Google Batch API uniform 50% discount.
Google — Gemini 2.0 Flash-Lite cachedInput Derived at 10% of input — Google caching convention.
Google — Gemini 2.0 Flash-Lite batchInput Derived at 50% of input — Google Batch API uniform 50% discount.
Google — Gemini 2.0 Flash-Lite batchOutput Derived at 50% of output — Google Batch API uniform 50% discount.
xAI — Grok 4 (legacy) cachedInput Extrapolated at 25% of base.

Pricing is cross-verified against the LiteLLM community registry when available. Daily snapshots are kept in aicost_pricing_snapshots; every change is logged to aicost_price_changelog with old & new values for full audit trail. Read the full methodology →