If you run a small business and need Runway to drive revenue...

• Lowest entry price for creative AI access
  Winner: midjourney  · Basic Plan
  At $10.00/mo, it is the most affordable entry point for professional-grade creative AI.
• Lowest cost for high-volume text classification
  Winner: openai  · gpt-5-nano
  Input costs of $0.05/M tokens are significantly lower than any seat-based or flagship model.
• Predictable monthly budgeting for video production
  Winner: runway  · _NARRATIVE_PENDING_
  Seat-based pricing eliminates the variable costs associated with token-based models like gpt-5-4.
• Highest performance for complex reasoning tasks
  Winner: openai  · gpt-5-4
  The flagship model offers superior reasoning despite the $15/M output cost.
• Team-based LLM collaboration with fixed costs
  Winner: openai  · ChatGPT Team
  Provides a fixed $30.00/mo per seat cost for collaborative LLM environments.
• Professional-grade image generation with high usage
  Winner: midjourney  · Pro Plan
  The $60.00/mo tier offers a fixed-cost alternative to variable API billing for high-volume creators.

• Inference-only Chatbot (no retrieval) LLM is ~95% of total TCO
  Workflow: general-q-and-a  · Fit for: vibe coder, smb

  Solo developer with ChatGPT Plus + Claude Pro = $40/mo. Total monthly cost is ~$40 because there are no integration costs.

  Implementation: ~1 eng-weeks initial + ~2 hrs/month ongoing
• RAG Knowledge Base / Internal Q&A LLM is ~25% of total TCO
  Workflow: enterprise-search  · Fit for: smb, enterprise

  SMB support RAG: $400/mo LLM tokens, $1500/mo total TCO including eng + observability + eval.

  Implementation: ~4 eng-weeks initial + ~12 hrs/month ongoing
• Code Agent Deployment (Cursor / Copilot at team scale) LLM is ~70% of total TCO
  Workflow: developer-productivity  · Fit for: developer, smb, enterprise

  50-dev team on Copilot Business = $950/mo seats + $200/mo overage + $1500/mo eng oversight = $2650 actual.

  Implementation: ~2 eng-weeks initial + ~6 hrs/month ongoing
• Customer Support Agent (stateful, multi-channel) LLM is ~30% of total TCO
  Workflow: customer-service  · Fit for: smb, enterprise

  SMB with 10K tickets/mo: $800 agent runtime + $2500 eng + $400 platform = ~$3700/mo.

  Implementation: ~8 eng-weeks initial + ~24 hrs/month ongoing
• Voice Agent (Call Center / Receptionist) LLM is ~35% of total TCO
  Workflow: voice-customer-service  · Fit for: smb, enterprise

  Restaurant chain with 5K calls/mo on Gemini Live: $25 voice + $300 LLM + $4000 eng/observability = ~$4300.

  Implementation: ~6 eng-weeks initial + ~16 hrs/month ongoing
• Multi-tool Autonomous Agent (research / sales / ops) LLM is ~20% of total TCO
  Workflow: agentic-automation  · Fit for: enterprise

  Fortune 1000 with research agent: $2500 LLM + $1500 platform + $12K eng = ~$16K/mo for ONE agent in production.

  Implementation: ~12 eng-weeks initial + ~40 hrs/month ongoing
• Self-hosted OSS LLM (vLLM / Ollama / TensorRT) LLM is ~50% of total TCO
  Workflow: data-sovereignty  · Fit for: enterprise, developer

  Healthcare OSS deployment: $4500/mo H100 rental + $12K eng = $16.5K/mo. Break-even vs Claude Sonnet around 100M tokens/month.

  Implementation: ~6 eng-weeks initial + ~60 hrs/month ongoing
• Office Productivity Rollout (Copilot org-wide) LLM is ~80% of total TCO
  Workflow: workforce-enablement  · Fit for: smb, enterprise

  500-seat enterprise on M365 Copilot: $15K/mo seats + $700/mo overage + $700 governance = $16.4K/mo.

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