Downtime & BCDR Impact

Verdict

EXPOSED

A 72h ransomware recovery at $2884/hr is a $301903 event*. Modern BCDR targets 4–8h — the delta typically funds the service many times over.

Key figures

Cost per outage hour	$2,884
Server-loss event	$100,634
Ransomware event	$301,903
What to do	FIX BCDR NOW
Why	Slow recovery AND untested restores compound: the multiplier applies to your longest window. Modernize BCDR and put a tested 4–8h ransomware RTO in the contract.
Insurance note	Cyber insurers increasingly require documented RTO/RPO and restore-test evidence* — this model plus test logs is that evidence pack.

Assessment

$/outage-hour = revenue x margin / operating hours + affected employees x payroll x productivity loss. Events add recovery labor (2 techs at 60% of the window) and apply the restore-test factor (1.35x) — untested restores take longer; everyone knows it, few price it.

Questions for the founder

When was the last successful full restore test, and was it timed?
Which systems drive the revenue line? Tier them — not everything needs the premium RTO.
Does cyber insurance require specific RTO/RPO evidence? The certificate trail helps there.

Assumptions & method

Restore-test factor: 1.0 tested <90d, 1.15 within a year, 1.35 never/unknown (estimated*).
Not a breach-probability model; scenario arithmetic on your inputs only.

Generated by AICost.ai (aicost.msp-downtime-bcdr), CloudIntelligence.ai LLC. API pricing is sourced vendor-exact from a daily-maintained pricing single source of truth as of 2026-07-20. Values marked with an asterisk are analyst estimates rather than vendor-verified data. This memo is a cost-and-unit-economics analysis prepared for diligence purposes; it is not investment advice, and it does not assess team, market, product or legal risk.